A MEETING OF THE MASTER-MINDS

William Graefe, Franchise Attorney at Fisher Zucker, explains the importance of pre-sale negotiations for both parties when creating a master franchise agreement.

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Digital Sampling: How to Bait the Hook

The Importance of Realistic Expectations and Proper Due Diligence in Navigating International Waters

Hinted by Hinton: Court Clarifies When Lost Future Royalties are Recoverable Under California Law

Divided Loyalties – A Multi-Concept Franchisee’s Best Efforts

Investing in Yourself: Creative Financing Strategies to Open (and re-open) Franchise Locations

International Franchise Handbook: USA Chapter

We All Scream For Ice Cream: Master Softee Defaults in Trademark Dispute

We All Scream For Ice Cream: Master Softee Defaults in Trademark Dispute

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Mister Softee sues rival ice cream truck for allegedly stealing signature song

Mister Softee says a Queens man has stolen the sound of summer.
Mister Softee Inc. is suing a rival soft-serve slinger who’s been blaring its famous jingle from his ice cream truck.

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International Franchise Handbook, (1st Edition) 2015, Co-Editor and author of the USA Chapter.