One Size Does Not Fit All: Franchisors Need to Recognize the Differing Operational Support Needs of Multi-Unit Franchisees

One Size Does Not Fit All: Franchisors Need to Recognize the Differing Operational Support Needs of Multi-Unit Franchisees

Franchisors, as they grow and add multi-unit and sophisticated franchisees, need to retool how they provide operational support.  Specifically, franchisors need to fashion the support that they provide and tailor it to the individual needs of the franchisee.  While mom and pop franchisees often need hand holding in the minutia of the business, more sophisticated professional franchisees such as highly sought after experienced multi-unit franchisees need benchmarking, data, and best practices.  Support personnel isn’t a place to trim the budget, you need experienced folks talking with experienced franchisees.  Franchisors need to get their support team into the field to listen to what their multi-unit franchisees want and need.  Often it’s a deep dive into their financials and unit economics designed to increase sales and unit profitability.   It may be assistance training the franchisee’s team so that they can train others in their group as they grow and new employees come on board.  Seek your franchisee’s input, but track the results and modify accordingly.  Help the franchisee set goals and a path to achieve those goals.  Most importantly, share what works with others in the system!

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